Competitive Analysis

URL: http://swimvisions.blogspot.com/

50 Word Summary: Swim Vision allows swimmers to literally watch their own race from an aerial view so that they can monitor the progress and speed of every single swimmer in their race. There is a tiny monitor in the goggle lenses that display the race being recorded by a camera positioned somewhere above the pool. The video being played in the lenses will be transparent so that the swimmers can still see where he/she is going. If the screen is too distracting, however, swimmers have the option to turn off the video or they will receive alerts that flashing across the screen with messages such as “approaching wall” or “flip turn in 5 yards.” Swim Vision will have two different modes, “Competition Mode” and “Practice Mode.” 

Competitor 1 URL: http://wordlesstech.com/2011/09/20/my-pace-swimming-goggle/

Competitor 1 Overview: My product, Smart Vision, is similar to “The Inview” goggles in that they both have the capability to track the lengths swam and utilize similar technology and design features. They both rely on a compass that orients itself when a swimmer first enters the pool and then spots when a swimmer changes direction and logs a lap. Both of these compasses are positioned on the rear strap of the goggles. These two products differ, however, in that the Smart Vision goggles also have the power to calculate how many calories have been burned, a swimmers heart rate, and actually see the race they are swimming from an aerial view in the goggles lenses.

Competitor 2 URL: http://news.bbc.co.uk/2/hi/technology/4626823.stm

Competitor 2 Overview: I have found that there are many more similarities between the Smart Vision goggles and these “My Pace” goggles. Both goggles, for example, can track the number of laps one swims as well as pace. They are also similar in that they both have technology to beam timings and certain stats in the peripheral view of the swimmer. They both also have an LCD panel of an electronic watch attached on the inside of the right part of the goggles and gives the swimmer his record while a person swims. These two products differ, however, in that the Smart Vision goggles also have the power to calculate how many calories have been burned, a swimmers heart rate, and actually see the race they are swimming from an aerial view in the goggles lenses.

Exploring “my competitor’s” products allowed me to continue ways to improve my product. I did not take ideas from them, but rather, analyzed their product and brainstormed ways that it could be improved and then applied it to my own product. It did give me some ideas, however, when it came to how these companies utilized technologies because that is my weak point. I enjoy learning about new technologies and then researching them and learning about how to apply them to my product.